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This web page mameroom.com states the following, "Because anything else is just ordinary." We saw that the website stated " We offer a complete line of arcade cabinet styles." It also said " Add your own personal flair by customizing colors and graphics. Looking for something a little different? We can design custom arcade systems from the ground up to meet your needs. Our engineering staff will help your arcade dream become a reality. Northcoast Custom Arcades proudly donates a portion of all sales to various charities each month. Please consider making a donation directly to the supported charity." The header had custom video arcade game as the highest ranking optimized keyword. It is followed by custom video arcade cabinet, mame arcade cabinet, and arcade cabinet kit which isn't as ranked as highly as custom video arcade game. The next words mameroom.com used was arcade cabinet plans. ultimate arcade was included but could not be seen by search parsers.